![]() ![]() With your new link in hand (or in your clipboard), it’s time to create your QR Code.Here’s the url for the example above, with the tracking parameters in green: Click “Generate URL” and you’ll get a url with tracking code.I’ll use “mpblog” as the Source, “qrcode” as the Medium and “trackable-qrcodes-post” as the Name. For example, let’s create a code with tracking for this post. Go to Google’s URL-Builder tooland load the target URL for your QR Code, your campaign Source, Medium, and Name.The first step is to add qr code tracking to the URL of your target response page.Here’s how to set up QR Code tracking using Google Analytics: ![]() If you have Google Analytics tracking set up on your website, using Google Analytics for tracking your QR Code visits will keep all of your data in one location, and allow you to track the online behaviors and conversion rates of your QR Code visitors. New to QR Codes? Check out this primer first: Guide to QR Codes for Direct Marketers A) Tracking QR Code Responses Using Google Analytics So, I’d like to share a couple options for creating trackable QR Codes for your direct marketing and variable data printing, with step-by-step instructions. I’ve had several conversations recently about the basics of creating QR Codes, and how to track visits to your site via a QR Code scan. ![]()
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